Wednesday, April 29, 2009

Love Brigade for Rob Roy

New York, NY, April 29, 2009: Love Brigade, the culturally aware and musically charged NYC-based collective has launched the first part of their branding and merchandising project for Rob Roy (LA). The three owners and senior designers of Love Brigade have also been noted for producing projects with other musicians such as Cut Copy, The White Tie Affair, Red Jumpsuit Apparatus, The Pennyroyals, Izza Kizza, Lynyrd Skynyrd, and have styled many more celebrities and musicians.

The Rob Roy project is comprised of branding/identity, overseeing creative direction, producing a music video, designing tour merch, and even designing a pair of custom sneakers. Love Brigade will work closely with Rob Roy’s management and the artist himself to communicate his personal image to the public.

As a part of the first phase, Love Brigade recently finalized the new official logo for Rob Roy and produced album art for his first album, titled “King Warrior Magician Lover”. Love Brigade’s marketing team will also manage creative assets and direction for Rob Roy’s online presence.

The sneakers, dubbed “Rob Roy’s”, have been released as of today and are available for special order on At $99.99 USD, customers can own a pair of customized, jet black Chuck Taylor’s designed to reflect Rob Roy’s eclectic and progressive personality.

In mid-May, Love Brigade will be producing Rob Roy’s second music video in collaboration with cult streetwear brand Alife and Dub Frequency. The music video, for the artist’s next single “Velvet Rope Blue”, will be shot and edited by Love Brigade.

Resource links:

Love Brigade

Rob Roy Official Website (designed by Love Brigade)

“King Warrior Magician Lover” Album Stream
Click here to listen on IMEEM

“Fur In My Cap” video on Alife media:
Click here to watch "Fur in My Cap"

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